Our Story

myMOSTbeautiful’s hub for moms came to be as a result of four years of communicating with the South African mom through hosting our online baby and kid contests.

The realization set in that there is no space for the average ‘real’ mom to express themselves and share the trials and tribulations of being a mom.

Being a mom sometimes sucks! Yes, we said it.

It is the single most beautiful, rewarding task anyone can ever experience, but it’s hard, tiring, physically and mentally exhausting. With this website we’re just saying ‘IT’S OKAY, WE ARE THERE FOR YOU!”.

Here, you can be you – without judgement or guilt.

Here you will get support, a hug, a ‘shame, I feel for you’.

Here you will be heard.

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